Case Study: Hello Someday Coaching
The Client
Hello Someday Coaching Founder, Casey Davidson is on a mission to help others take a break from drinking and live their best life!
The number of people Casey could reach organically was limited, but she had a free lead generation download that proved helpful and compelling to her audience.
Her audience was out there but they didn't know about Hello Someday Coaching.. yet.
Casey also knew enough about Facebook ads to know they could be really effective - but also required time, testing and expertise to make them worthwhile and didn't have the bandwidth to focus on them herself.
To take her coaching business and mission to the next level, we worked together to introduce her brand to new people using paid Facebook Ads.
The Challenge: Building an email list with a continuous stream of new leads
The Strategy
Objectives:
- Lead Generation: building an email list of qualified leads
- Purchase Conversions: turning the leads into course graduates
The Results
Email Growth after 5 years with data-backed ads
- Start - 375 total subscribers in March 2019
- Current - 23,000 total subscribers in December 2024
About 48% of subscribers came from Facebook Lead Generation Ads and while keeping average Cost per Lead below $2.00.