Service: Purchase Conversion

The primary goal for this service is to increase purchases of products or services therefore adding revenue to your bottom line. 

Not all businesses are ready to implement conversion campaigns! So how do you know if your business is ready?👇🏼

This service is made for business owners who..

1. have organic sales that exceed business expenses/overhead.
2. maintain a well-functioning site with a focus on the user's buying experience.
3. built awareness that produces regular, high-volume site traffic.

Set Up & Research

• Set up Business Suite, Business Manager, Ads Manager, Events Manager and Commerce Manager
• Grant full access to Facebook Business & Ads Manager, Page, and Pixel
• Facebook Pixel installation 
• Install proper conversion tracking on site
• Verify conversion value 
• Verify domain(s)
• Set Up Aggregated Event Measurement

Pre-Campaign Research

• Before we turn those ads on, we'll meet to define goals and objectives for your brand that will determine campaign success.
• Determine targeted audiences: both interest based or custom
• Research keywords and high-converting  copy 
• Create graphics or videos for ads
• Review and offer feedback on landing or product page
• Optimize potential for Thank You or purchase confirmation page.

Ad Campaign Management

• Determine an overall action plan that involves: objectives, budget, and timeline
• Build the campaign using copy, creative, and audiences that was created and/or provided
• Send ad to client for final review
• Monitor ads 3x's per week and adjust for performance optimization

Post-Campaign Report

• Deliver monthly campaign performance report with hard data and summarized explanation.

Collaboration

• Following that initial meeting, you receive 2-hour session time. i.e. Once per week, we'll hop on a Zoom call to discuss campaign actions and performance.  
• I'll also send performance updates via email once a week (if requested)

The Purchase Conversion service is based on a variable flat-rate that is billed once per month.

Now, hold on - What do you mean by "variable?" - This is a great question and I'm super glad you asked. 

Before we start working together, we're going to determine what you actually need. For example, if you already have ads manager set up, and can provide creative and copy for each campaign, your flat-rate will be less than someone who needs me to do that for them. Make sense?

Here's a general breakdown:

• Rate: $102 per hour
• Set-Up & Research: 7-10 hours (one-time charge)
• Management & Collaboration: 18 - 22 hours

One-time Set-Up Estimate: $714 - $1,020

Monthly Management Estimate: $1,836 - $2,244

**Ask how you can combine services to have done-for-you, full funnel campaign management**