Service: Lead Generation

The primary goal in this service is to get new and qualified people signed up to your email list therefore increasing audience loyalty.

Building your list of qualified leads will allow you to retarget those folks for promotions as well as nurture your list using email marketing.

This service is made for business owners who..

1. want to take advantage of the power in email marketing
2. created lead generation material that's proven. i.e. free downloadable
3. completed a customer avatar to start strong with qualified leads

One-Time Set Up

• Set up Business Suite, Business Manager, Ads Manager, and Events Manager
• Grant full access to Facebook Business & Ads Manager, Page, and Pixel
• Facebook Pixel installation 
• Connect Facebook to CRM system for easy list building
• Verify domain(s)
• Set Up Aggregated Event Measurement

Pre-Campaign Research

• Before we turn those ads on, we'll meet to define goals and objectives for your brand that will determine campaign success.
• Determine targeted audiences: both interest based or custom
• Research keywords and high-converting  copy 
• Create graphics or video for ad  
• Review and offer feedback on landing or product page
• Brainstorm or review downloadable freebie

Campaign Ad Management

• Determine an overall action plan that involves: objectives, budget, and timeline
• Build the campaign using copy, creative, and audiences that was created and/or provided
• Build on-Facebook Lead Forms or lead generating landing page
• Send ad to client for final review
• Monitor ads 3x's per week and adjust for performance optimization (if needed)

Post-Campaign Reporting

• Deliver monthly campaign performance report with hard data and summarized explanation.

Collaboration

• Receive 2-hour session time - i.e. once per week, we'll hop on a Zoom call to discuss campaign actions and performance.  
• I'll also send performance updates via email once a week (if requested)

The Brand Awareness service is based on a variable flat-rate that is billed once per month.

Now, hold on - What do you mean by "variable?" - This is a great question and I'm super glad you asked. 

Before we start working together, we're going to determine what you actually need. For example, if you already have ads manager set up, and can provide creative and copy for each campaign, your flat-rate will be less than someone who needs me to do that for them. Make sense?

Here's a general breakdown:

• Rate: $102 per hour
• Set-Up: 5-7 hours (one-time fee)
• Pre through Post Campaign Management: 8 - 12 hours

One-time Set-Up Estimate: $510 - $740

Monthly Management Estimate: $816 - $1,224

 **Ask how you can combine services to have done-for-you, full funnel campaign management**